The foundation of franchising arrangements is that the firm's ______________ conveys a message to consumers about the quality of the firm's product.
A) market
B) brand name
C) employees
D) competitors
E) products

Question

Quizplus · Accepted Answer

The brand name is the most important aspect of franchising as it conveys a message to consumers about the quality of the firm's product. Consumers are likely to be familiar with the brand name and have positive associations with it, which can lead to increased sales for the franchisee.

The Foundation of Franchising Arrangements Is That the Firm's ______________