If a firm is entering a market where there is already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,it may pay the firm to enter via a(n):
A) acquisition
B) government subsidy
C) greenfield venture
D) franchise
E) joint venture

Question

Quizplus · Accepted Answer

Acquisition allows the firm to quickly gain a foothold in the market by purchasing an existing company, thus overcoming barriers to entry and leveraging established operations and customer bases.

If a Firm Is Entering a Market Where There Is