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Many Chinese People Wear Glasses

Question 108

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Many Chinese people wear glasses.As more Chinese acquire money they are choosing to have cosmetic surgery.One of the most popular is to have laser eye surgery to correct their vision.Lasik 20/20 is a Canadian company that has been doing very well in Canada with high-profile athletes and celebrities having their vision corrected with Lasik 20/20.They are looking to enter the Chinese market but do not know the best way to go about it.a.Describe in detail what would be your recommendation for how they should enter the Chinese market.b.Explain the reasons why you chose this entry strategy and the advantages and disadvantages compared to other possible methods a business might enter a country.

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