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Harvey's,the Canadian Hamburger Chain,is Looking to Expand Internationally

Question 115

Essay

Harvey's,the Canadian hamburger chain,is looking to expand internationally.They feel that China is a huge untapped market with lots of potential for their products.McDonalds and KFC have a large presence in China already.What would be the best approach for Harvey's to take if they were to enter China.a.Describe in detail what would be your recommendation for how they should enter the Chinese market.b.Explain the reasons why you chose this entry strategy and the advantages and disadvantages compared to other possible methods a business might enter a country.

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The clear choice in this case would be a...

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