You have been recently hired by the Canadian manufacturer of a branded line of fashion accessories.They are designed and manufactured in Canada and sold in the US and parts of the EU.This firm is known for being consistently ahead of the curve in the fashion market that appeals to women between the ages of 21 to 29.They have recently been approached by an Indonesian manufacturer and distributor of fashion accessories.Indonesia is not a priority for the company and they are not prepared to invest the resources to establish a marketing office in Indonesia.The Indonesian company has suggested licensing their line for manufacturing and sale in Indonesia.As a consultant you have been asked to evaluate this proposal and suggest steps the company could take to minimize risks associated with licensing.
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