Firms pursuing a(n)_________________ strategy orient themselves toward achieving maximum local responsiveness.
A) international
B) domestic
C) multidomestic
D) global
E) multinational

Question

Quizplus · Accepted Answer

The term "multi" in "multidomestic" signifies operating in multiple domestic markets, which requires a high degree of local responsiveness to meet the diverse needs of those markets. Therefore, firms pursuing a multidomestic strategy orient themselves toward achieving maximum local responsiveness.

Firms Pursuing A(n)_________________ Strategy Orient Themselves Toward Achieving Maximum Local