According to Barlett and Ghoshal, the _______ strategy is the only viable international strategy.
A)multi-domestic
B)international
C)transnational
D)global
E)multinational

Question

Quizplus · Accepted Answer

Barlett and Ghoshal assert that in today's globalized economy, the transnational strategy is the only viable international strategy. This approach entails a simultaneous focus on global integration and local responsiveness, in which companies leverage global scale and knowledge while adapting to local market conditions and preferences. The other options - multi-domestic, international, global, and multinational - all have limitations in their ability to effectively compete in the current global marketplace.

According to Barlett and Ghoshal, the _______ Strategy Is the Only