In his study dealing with the competitive advantage of nations,Porter argued that in regard to demand conditions,a nation's firms' gain competitive advantage if their domestic consumers are __________ and __________.

Question

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According to Porter's study, a nation's firms gain competitive advantage if their domestic consumers are sophisticated and demanding. This creates pressure for firms to constantly improve their products and services to meet the high expectations of their domestic market, which can then translate to success in global markets.

In His Study Dealing with the Competitive Advantage of Nations,Porter