Having articulated values in a code of ethics or some other document,leaders in the business must give life and meaning to those words by _________.

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Simply hiring people who promise to follow the values or terminating those who deviate from them won't ensure that the values are lived and embodied in the company culture. Holding annual seminars may be helpful but not sufficient either. Challenging opposition may create conflict and tension, inhibiting the adoption of values. The best way to give life and meaning to the articulated values is by repeatedly emphasizing their importance through various means such as communication, recognition, reward, and role modeling by leaders.

Having Articulated Values in a Code of Ethics or Some