Many businesses falter in their attempts to establish markets overseas because they act like their culture is superior to the cultures of other countries.This belief and attitude is referred to as:

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief in the inherent superiority of one's own culture or ethnic group. This can lead to a lack of understanding and respect for other cultures and hinder the ability to successfully enter and navigate markets in foreign countries.

Many Businesses Falter in Their Attempts to Establish Markets Overseas