Ford Motor's strategic plan in Thailand is based on:
A)Offering the right price and product
B)Offering the right combination of price and financing to a carefully identified market segment
C)Offering the right combination of price and financing to all market segments
D)Offering the right financing only

Question

Quizplus · Accepted Answer

One is Ford Motor, which has reentered the market in Thailand and has built a strong sales force to garner market share. The firm's strategic plan here is based on offering the right combination of price and financing to a carefully identified market segment. In particular, Ford is working to keep down the monthly payments so that customers can afford a new vehicle.

Ford Motor's Strategic Plan in Thailand Is Based On