As firms began exporting to foreign clients, they became what Adler called "international corporations."

Name: As firms began exporting to foreign clients, they became what Adler called "international corporations."
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As firms begin exporting to foreign clients, however, and become what she calls "international corporations" (Phase II in Table 6-4), they must adapt their approach and products to those of the local market.

As Firms Began Exporting to Foreign Clients, They Became What