The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?
A) Sampling error
B) Nonresponse error
C) Noncoverage error
D) Response error
E) Office error

Question

Quizplus · Accepted Answer

Noncoverage error occurs when some members of the population are not included in the sample frame, such as people without telephones in this case.

The Owner of Patty's Pizza Parlor Wants to Measure Consumer