Research reveals that far from addressing regional differentiation issues, many MNCs are committed to a(n) _____, which is a belief that one worldwide approach to doing business is the key to both efficiency and effectiveness.
A)International complacency
B)Globalization imperative
C)Worldwide indifference
D)Cross-cultural contentment

Question

Quizplus · Accepted Answer

Despite the need for and, in general, the tendency of MNCs to address regional differentiation issues, many MNCs remain committed to a globalization imperative, which is a belief that one worldwide approach to doing business is the key to both efficiency and effectiveness.

Research Reveals That Far from Addressing Regional Differentiation Issues, Many