Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment?

Question

Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.  Referring to these sample data,which test would be used to properly analyze the data in this experiment?

Quizplus · Accepted Answer

The appropriate test for analyzing the given data would be the x^2 test for independence in a two-way contingency table. This test can determine whether there is a significant association between two categorical variables, in this case, brand awareness and gender of the spokesperson. The sample data is presented in a two-way contingency table, which is suitable for conducting this test. Therefore, option A is the correct choice. The other options, such as ANOVA and goodness-of-fit tests, are not suitable for this scenario as they are used for different types of data analysis.

Many Companies Use Well-Known Celebrities as Spokespeople in Their TV