In the case of a customer satisfaction survey,formal written surveys tend to generate more qualitative data than face-to-face interviews.

Question

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Face-to-face interviews tend to generate more qualitative data as they allow for more in-depth conversations and observations of the customer's body language and nonverbal cues. Written surveys, on the other hand, are often more structured and limited in the types of responses they can gather.

In the Case of a Customer Satisfaction Survey,formal Written Surveys