How must any company using social media as a mechanism to communicate with customers and promote its brand respond if something unpredictable happens?
A)Quickly and appropriately
B)Take legal action immediately
C)Both of the answers are correct
D)Neither of the answers is correct

Question

Quizplus · Accepted Answer

It is essential for any company to respond quickly and appropriately if something unpredictable happens on social media platforms. Ignoring or delaying the response can create an adverse impact on the brand's image and reputation. Therefore, responding promptly and appropriately to the situation is the best choice. Legal action may not always be necessary and can sometimes worsen the situation, making it a wrong option.

How Must Any Company Using Social Media as a Mechanism