What is it called when distorted product-demand information ripples from one partner to the next throughout the supply chain?
A) Bullwhip effect
B) Demand planning systems
C) Supply chain planning systems
D) Supply chain execution systems

Question

Quizplus · Accepted Answer

The Bullwhip effect refers to the phenomenon where variations in demand at the consumer end cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels. This distortion in demand information can lead to inefficiencies throughout the supply chain.

What Is It Called When Distorted Product-Demand Information Ripples from One