What is the ability of an organisation to tailor its products or services to the customers' specifications?
A)Personalisation
B)Long tail
C)Mass customisation
D)Information reach

Question

Quizplus · Accepted Answer

Mass customisation refers to the ability of an organisation to tailor its products or services to the customers' specifications. Personalisation refers to tailoring the products or services to an individual customer's needs, while long tail refers to offering a large number of niche products to a diverse customer base. Information reach refers to the ability of an organisation to spread information about its products or services to a wide audience.

What Is the Ability of an Organisation to Tailor Its