Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's e-business strategy?
A)Information richness
B)Mass customisation
C)Personalisation
D)Interactivity

Question

Quizplus · Accepted Answer

Amazon's e-business strategy is focused on personalisation. It creates a unique recommendation listing for each customer that revisits its website, tailoring the shopping experience to the individual's interests and preferences. This approach aims to improve customer satisfaction and loyalty by making it easier for them to find products that they are interested in purchasing.

Amazon Creates a Unique Recommendation Listing for Each Customer That