Niche-market e-business strategies are able to capture the:
A)outlier tail
B)monkey's tail
C)dragon's tail
D)long tail

Question

Quizplus · Accepted Answer

The term "long tail" refers to a statistical phenomenon where a large number of unique items sell in low quantities, resulting in a distribution curve with a long tail. Niche-market e-business strategies aim to target these unique items and cater to specific customer segments, thereby capturing the "long tail." Therefore, option D is the best choice.

Niche-Market E-Business Strategies Are Able to Capture The