Kevin Campbell is an incoming student at your college.Kevin is frustrated by the cost of books,tuition and expenses,and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?
A)Collecting business intelligence.
B)Decreasing entry barriers.
C)Purchasing a substitute product.
D)Increasing buyer power.

Question

Quizplus · Accepted Answer

Kevin is using the strategy of increasing buyer power by leveraging the collective purchasing power of his Facebook group to negotiate a special discount from computer companies. By bringing together a large group of potential buyers, Kevin is able to increase his bargaining power and negotiate a better deal on behalf of his group.

Kevin Campbell Is an Incoming Student at Your College