If a business is following a focused strategy,its competitive scope is _______.
A)Broad market
B)Narrow market
C)Broad range products
D)Broad range of services

Question

Quizplus · Accepted Answer

A focused strategy, as the name suggests, focuses on serving a narrow market segment, usually by offering a specialized product or service. Therefore, the competitive scope of a business following a focused strategy is a narrow market, making choice B the best option.

If a Business Is Following a Focused Strategy,its Competitive Scope