Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company.She has been given the responsibility to create a product or service that will bring added value to its customers and,increase the company's revenue.Sandy determines that the best value she can add is by creating a service that offers free next-day shipping on any order over $50.Where in the value chain is Sandy adding value?

Question

Quizplus · Accepted Answer

Sandy is adding value to the primary value activity of outbound logistics by offering free next-day shipping on orders over $50. This improves the timeliness and speed of delivery to the customers, which can increase customer satisfaction and loyalty, leading to increased revenue for the company.

Sandy Fiero Works as the Chief Knowledge Officer for Bend