Pacific Kayaks Ltd.provides ocean kayaks with distinctive qualities valued by customers.The company attracts customers because it sets itself apart from the competition.It is successful because it has access to leading scientific research on polyethylene,a very abrasion-resistant material used in the construction of its kayaks.The company also has a strong sales and marketing team and a corporate reputation for quality and innovation.What competitive strategy is Pacific Kayaks Ltd.using?
A)low-cost provider
B)differentiation
C)market niche with lower cost
D)focus strategy

Question

Quizplus · Accepted Answer

Pacific Kayaks Ltd. is using differentiation strategy by offering ocean kayaks with distinctive qualities and setting itself apart from the competition. The company also values innovation and quality, which further emphasizes its differentiation strategy. Additionally, the access to leading scientific research on polyethylene gives the company a competitive advantage in terms of the quality of its products.