WestJet tries to demonstrate to the public that its customer service is better than other Canadian airlines because WestJet has have low prices and more caring and innovative services.How would you define this strategy?
A)corporate strategy
B)business strategy
C)divestiture strategy
D)management strategy

Question

Quizplus · Accepted Answer

The strategy described is focused on differentiating WestJet from its competitors by highlighting its lower prices and customer service. This is a business strategy, which is aimed at achieving competitive advantage in a specific market.

WestJet Tries to Demonstrate to the Public That Its Customer