Forecasting demand begins with a clear understanding of how the firm brings value to the customer,and an estimate of the extent to which the market will want to consume the firm's products or services.

Question

Quizplus · Accepted Answer

Forecasting demand does require a clear understanding of how the firm brings value to the customer and estimating the market's desire for the firm's products or services. Therefore, the statement is true.

Forecasting Demand Begins with a Clear Understanding of How the Firm