A multinational strategy involves having unique products and services for each geographical area where the company has outlets across the globe.

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A multinational strategy involves having standardized products and services that can be sold across different markets, with some adaptations to local preferences and regulations. This allows for economies of scale and consistency in branding and operations. A localized strategy, on the other hand, involves tailoring products and services to specific regions or countries, sometimes even creating separate brands or business units.

A Multinational Strategy Involves Having Unique Products and Services for Each