Case 3-2
Kyra has been promoted to a new position: international marketing director.She is not familiar with the significance of different colors in various cultures worldwide.Therefore,she asks Max,who is much more knowledgeable about these matters,to help her get up to speed.
-What does Max tell Kyra that she should avoid if she does not want to evoke the mood of funerals in Asia?
A) white
B) yellow
C) red
D) blue

Question

Quizplus · Accepted Answer

In many Asian cultures, white is associated with funerals and mourning. Therefore, Kyra should avoid using white in her marketing materials, packaging, or products if she does not want to evoke negative connotations.

Case 3-2 Kyra Has Been Promoted to a New Position: International Marketing