PIMS (Profit Impact of Marketing Strategy)research

PIMS (profit impact of marketing strategy) research:

A) Is used for determining the short-term effect of service quality on company profits
B) Shows that companies offering superior service achieve the same market share growth as those who offer average service
C) Demonstrates the advantages of offensive marketing
D) Relies on executives' opinions to predict how services will affect profit
E) Is accurately described by all of the above