The owner of Fiori Flower and Gift Shop has noticed a gradual decline in its number of customers over the last three years.The owner suspects that many of its regular customers are now buying flowers at the newly opened Kroger supermarket.It would be appropriate for the owner to institute _____ marketing.

Question

Quizplus · Accepted Answer

Defensive marketing is the best choice in this scenario. Defensive marketing strategies aim to retain existing customers and overcome the decline in sales by countering the actions of competitors. Since the owner suspects that customers are buying flowers at Kroger, defensive marketing can help the owner retain its customers by offering them discounts or loyalty rewards, improving customer service, and enhancing its product offerings.

The Owner of Fiori Flower and Gift Shop Has Noticed