Traditional Measures of Company Performance

Traditional measures of company performance:

A) Have relied on financial indicators such as profit,sales and return on investment
B) Predict the future performance of companies as well as the results of yesterday's decisions
C) Measure operational process and customer satisfaction as well as other quantitative factors
D) Are useful in measuring the effect of a short-term increase of service quality on a company's bottom line
E) Have used the soft measures primarily