Eddie Bauer,a catalog retailer,offers customers three different delivery options: 5 to 7 days via standard delivery; 3 to 4 days via express delivery; or 2 days via express plus delivery.The delivery rates are higher for faster service.For example,on orders over $75 standard delivery is $9.95,express delivery is $15.95 and express plus delivery is S18.95.By offering different delivery options,Eddie Bauer is:
A) Making multilevel service promises
B) Communicating criteria for service effectiveness
C) Managing customer expectations
D) Managing horizontal communications
E) Exceeding customer expectations
Correct Answer:
Verified
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