In a(n)_____ environment,the servicescape must be planned to attract,satisfy and facilitate the activities of both customers and employees simultaneously.
A) Saleable service
B) Self-service
C) Customized services
D) Interpersonal services
E) Remote service

Question

Quizplus · Accepted Answer

Interpersonal services involve face-to-face interactions between customers and employees, which means that both groups of stakeholders need to be considered when designing the servicescape. The environment should be attractive and welcoming to customers, while also providing a comfortable and efficient workspace for employees. This can be a challenging balance to strike, but it is essential for the success of the service experience.

In A(n)_____ Environment,the Servicescape Must Be Planned to Attract,satisfy and Facilitate