In terms of servicescape complexity,which of the following is a lean service environment?
A) ATM machine
B) Fred Astaire Dance Studio
C) Vanderbilt University Hospital
D) Microtel Inns & Suites
E) Delta Air Lines

Question

Quizplus · Accepted Answer

An ATM machine is a simple, lean service environment as it only offers one main service - withdrawing money. It does not require a complex servicescape as the interaction is brief and the service is standard. The other options involve more complex services and require a more elaborate servicescape to meet the needs of customers.

In Terms of Servicescape Complexity,which of the Following Is a Lean