The receptionist at Dr.Smith's office is shut off from the waiting area by a glass partition.She must open a small door to communicate with patients and at times,it is difficult to get her attention.In this example,the servicescape could be improved with respect to its role as a:
A) Package
B) Facilitator
C) Differentiator
D) Boundary spanner
E) Socializer

Question

Quizplus · Accepted Answer

The servicescape in this scenario is acting as a facilitator, or a physical environment that enables the service delivery and enhances the customer experience. However, the glass partition and difficulty in communication create barriers to effective service delivery. Improving the servicescape by redesigning the receptionist's area and communication methods could facilitate better interactions with patients.

The Receptionist at Dr