Many new commercial aircraft designed for long haul international flights now have business class seats that recline into "skybeds" making it much easier for passengers to sleep.The new skybeds represent an improvement to the aircraft servicescape with respect to its role as:

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The new skybeds represent an improvement in the facilitator role of the aircraft servicescape by making it easier for passengers to sleep during long-haul international flights. As a facilitator, the aircraft servicescape is responsible for creating a comfortable and convenient environment that promotes the consumption of services. The introduction of skybeds enhances the comfort element of the servicescape, which in turn is likely to lead to increased consumption of the airline's services.

Many New Commercial Aircraft Designed for Long Haul International Flights