At Hawkes and Wellington,an upscale men's clothing store,classical music plays softly in the background,while the store's fragrance-a blend of oak,leather and fine tobacco wafts from carefully placed heat-sensitive pellets.The music and fragrance at Hawkes and Wellington correspond to the _____ in the stimulus-organism-response model.

Question

Quizplus · Accepted Answer

In the stimulus-organism-response model, the first element is the stimulus, which is the external factor that influences a consumer's behavior. In this scenario, the classical music and fragrance are the stimuli that Hawkes and Wellington use to create a particular atmosphere in the store and influence consumers' behavior.

At Hawkes and Wellington,an Upscale Men's Clothing Store,classical Music Plays