Sunoco in Canada realizes the importance of physical evidence to determining the value of the service being provided.As a result,it has refurbished its restrooms and committed its station operators to maintaining hygienic restrooms.A clean-smelling restroom is an example of a positive:
A) Artifact
B) Functional form
C) Ambient condition
D) Spatial format
E) Service symbol

Question

Quizplus · Accepted Answer

Ambient conditions refer to the environmental aspects of a service setting that can influence customers' perceptions and experiences, such as lighting, temperature, and smell. A clean-smelling restroom positively affects the ambient conditions, enhancing customers' perceptions of the service quality.

Sunoco in Canada Realizes the Importance of Physical Evidence to Determining