Two decades ago,travelers needing a place to rest for the night looked for the large,multi-colored Holiday Inn signs.Eventually,the signs started looking dated and seemed to remind people of early times even though the motel chain knew travelers wanted to stay in modern rooms with all the latest amenities.Holiday Inn recognized the signs were sending the wrong message during which stage of the physical evidence strategy?
A) Map the physical evidence of the service
B) Assess and identify physical evidence opportunities
C) Clarify roles of the servicescape
D) Recognize the strategic impact of physical evidence
E) Update and modernize the physical evidence

Question

Quizplus · Accepted Answer

Recognizing that the old Holiday Inn signs were sending the wrong message and needed to be updated and modernized falls under the stage of recognizing the strategic impact of physical evidence.

Two Decades Ago,travelers Needing a Place to Rest for the Night