Two decades ago,travelers who were looking for a place to rest for the night looked for the large,multi-colored Holiday Inn signs.Eventually,the signs started looking dated and seemed to remind people of early times even though the motel chain knew travelers wanted to stay in modern rooms with all the latest amenities.Because the signs were sending the wrong message,Holiday Inn used physical evidence strategy to create more modern signage.During which step of the physical evidence strategy would this change have occurred?

Question

Quizplus · Accepted Answer

The updating and modernizing of physical evidence step of the physical evidence strategy would involve changing outdated signage to create a more modern look, which is what Holiday Inn did.

Two Decades Ago,travelers Who Were Looking for a Place to Rest