New owners of the Atlanta Falcons wanted to increase attendance by giving customers want they wanted,such as an online site to purchase tickets,clean restrooms,more opportunities to interact with the players and family-oriented halftime shows.The first step to developing these customer-defined standards was to:

Question

Quizplus · Accepted Answer

Before creating customer-defined standards or an action program, it is important to first identify the existing service encounter sequence. This will help determine where improvements can be made and what customers are currently experiencing.

New Owners of the Atlanta Falcons Wanted to Increase Attendance