How would you describe the sustainability of competitive advantage in the acquaintance stage of the customer relationship evolution?
A) Non-existent because the company's primary goal is to induce trial
B) Generally low with some variation on how the competition creates unique value
C) High even though it depends on how unique the service offering is
D) Medium because customers are heterogeneous
E) Generally low because of the expense associated with mass customization

Question

Quizplus · Accepted Answer

In the acquaintance stage, customers are just getting to know the company and its offerings. Therefore, the sustainability of competitive advantage is generally low, as there may be variations in how the competition creates unique value. This means that while a company may have a competitive advantage, it may not be sustainable in the long-term. However, there may be some variation in sustainability depending on the industry and type of service offering.

How Would You Describe the Sustainability of Competitive Advantage in the Acquaintance