With relationship marketing,customers can develop social relationships with their service providers,which makes it less likely that they will switch to a competitor.

Question

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Relationship marketing emphasizes building long-term relationships with customers and creating a strong emotional connection. This can lead to increased customer loyalty and reduced likelihood of switching to a competitor, as customers have invested time and effort into developing a social relationship with their service provider.

With Relationship Marketing,customers Can Develop Social Relationships with Their Service