Benford Bank Hired Marketing Researchers When It Noticed Many People

Benford Bank hired marketing researchers when it noticed many people who had savings accounts with the bank did not have checking accounts and credit cards with it.The researchers would conduct _____ research if they wanted to test the hypothesis that customers do not like the checking account and credit card services of Benford Bank.

A) Functional
B) Exploratory
C) Quantitative
D) Secondary
E) Qualitative