Which of the following is NOT a form of qualitative research?
A) Complaint solicitation
B) Critical incident studies
C) Requirements research
D) Trailer calls
E) Customer panels

Name: Which of the following is NOT a form of qualitative research? A) Complaint solicitation B) Critical incident studies C) Requirements research D) Trailer calls E) Customer panels
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Question

Quizplus · Accepted Answer

Trailer calls are typically quantitative as they involve structured surveys conducted after a service experience to gather measurable feedback.

Which of the Following Is NOT a Form of Qualitative