One of the most frequently measured _________ is willingness to recommend the service.
A) Behavioral intentions
B) Customer priorities
C) Preferences
D) Future expectations
E) Individual requirements

Question

Quizplus · Accepted Answer

Willingness to recommend the service is a behavioral intention, which is a common metric used in customer satisfaction surveys to measure the likelihood of customers recommending the service to others. Customer priorities, preferences, future expectations, and individual requirements are all related to satisfaction and loyalty but do not directly measure willingness to recommend.

One of the Most Frequently Measured _________ Is Willingness to Recommend