Boston Symphony Orchestra realized the classic music market was generally becoming older and needed to learn how to appeal to younger concert-goers.It hired a research agency to identify the positive and negative attributes of going to concerts.In other words,the research agency conducted a:

Question

Quizplus · Accepted Answer

The research agency was hired to identify the positive and negative attributes of going to concerts, which suggests that they were conducting requirements research to understand the needs and preferences of potential concert-goers.

Boston Symphony Orchestra Realized the Classic Music Market Was Generally