The University of Central Florida's Incentive/Efficiency Program Encourages Employees to Submit

The University of Central Florida's Incentive/Efficiency Program encourages employees to submit tangible ideas or suggestions that will result in savings or generate additional revenue for the University of Central Florida.The person who suggests an adopted proposal receives a cash reward equal to 10 percent of the first year's net savings or generated revenues.The University of Central Florida's Incentive/Efficiency Program is designed to achieve which of the following research objectives?

A) Gain first-hand knowledge about customers
B) Improve internal service quality
C) Gain first-hand knowledge of employees
D) Obtain ideas for service improvement
E) Gain first-hand knowledge about competitors