For years,Allstate Insurance has used the slogan,"You're in good hands with Allstate." Which dimension of service quality is this Allstate promotional campaign emphasizing?
A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibles

Question

Quizplus · Accepted Answer

The Allstate slogan "You're in good hands with Allstate" emphasizes the dimension of service quality called Assurance, which relates to the trust and confidence that customers have in the service provider.

For Years,Allstate Insurance Has Used the Slogan,"You're in Good Hands